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Shifting the Media’s Coverage: Putting the Audience and Solutions at the Center

This project builds on our 2024 pilot initiative in the Czech Republic, which developed a strong community-centered and solutions-oriented approach to election coverage.

In 2026, we have partnered with ALAP, a youth-led independent newsroom from Hungary, to support their authors in creating content that truly serves their audience. We met in Budapest and discussed the importance of actively listening to what people care about and how to report on key issues through a solutions lens.

Facing a highly polarized media landscape dominated by “horse-race journalism” — which prioritizes political clashes over policy — our project aims to strengthen democratic resilience, amplify youth voices, and foster substantive, solutions-driven public debate.

ALAP’s audience has shown great interest in the solutions-driven approach. The team received more than 350 responses to its call-to-action to ALAP followers, asking what topics matter the most to them.