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Level Up: Leveling Up Media Literacy Education for Older Europeans through Gamification
2024-2026
The project addressed a pressing need across Europe: closing the digital literacy gap among older populations and enabling them to participate confidently and safely in online spaces. Through targeted workshops, learning activities, and a collaborative online platform, Level Up equipped participants with tools to assess digital content, identify manipulative narratives, and share learned strategies with their peers.
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LEVEL-UP – Media Literacy Through Play
Project Overview
Empowered Senior Communities: Over 250 seniors participated in pilot testing and workshops, gaining measurable confidence in their ability to identify misinformation and navigate manipulative online tactics.
A Scalable Educational Tool: The project successfully launched the Level Up Game, a digital educational platform specifically tailored to the cognitive and accessibility needs of users aged 55 and older.
Professional Capacity Building: More than 60 educators, librarians, and social workers were trained in the Level Up methodology, ensuring that these gamified teaching strategies continue to reach adult education programs.
Cross-Border Knowledge Exchange: By uniting partners from Eastern, Central, and Southern Europe, the project created a multilingual framework of resources available in English, Czech, Spanish, and Bulgarian that remains a permanent asset for European media literacy.
Bridging the Generational Gap: The workshops fostered vital intergenerational dialogue as younger trainers and older participants worked together to deconstruct modern digital narratives, effectively reducing social isolation among the elderly.
Older adults (55+) in Europe, especially Bulgaria, Spain and Czech Republic
European Union (via Creative Europe Programme 'CREA')
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Maldita.es (Spain)
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Media Literacy Coalition (Bulgaria)
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Help Age International España (Spain)
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Universidad Complutense Madrid (Spain)
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