The project aims to enhance media literacy among senior citizens in Bosnia and Herzegovina, Bulgaria, and Montenegro. Recognizing that this demographic is often overlooked in media education activities and more vulnerable to disinformation and propaganda, the project aims to bolster their resilience by equipping them with critical media literacy skills.

In addition to empowering seniors, this initiative aims to build the capacity of local partners to deliver effective media literacy interventions, helping to create an environment that values and promotes quality journalism.

The project will employ proven methodologies drawn from successful media literacy models in the V4 region, utilizing a range of activities such as interactive workshops, training programs, and resource development.

By fostering a community of skilled media literacy trainers, enhancing digital confidence among seniors, and facilitating the sharing of best practices across the region, the initiative aims to establish sustainable structures and networks for media education.

The ultimate objective is to cultivate a resilient, well-informed media landscape that fosters democratic growth and reduces the vulnerability of senior citizens to misinformation and societal polarization.