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The Audience That Sustains Journalism 

New White Paper on donations now available! How do readers decide to financially support independent journalism? The main purpose of this White Paper on Donations is to analyze and understand the factors that drive donations to independent journalism, a financing mechanism that is explained by social and symbolic logic rather than purely economic considerations.The report presents seven successful case studies from different countries that illustrate how active audience engagement not only ensures survival, but also strengthens editorial independence and protects freelancers and independent media from external pressures. This study also provides concrete recommendations for freelancers and media outlets to harness the potential of the donor audience. New White Paper on donations now available! Read it here