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LEVEL-UP – Media Literacy Through Play

Let us (re)introduce you to LEVEL-UP, an exciting international project that brings together organizations from Spain (Maldita.es – project lead), the Czech Republic (Transitions), and Bulgaria (ARC Fund). Supported by Creative Europe, the initiative is designed to boost media and information literacy among older adults through innovative educational tools and gamification.

At the heart of LEVEL-UP is a shared mission: to empower older Europeans with the skills they need to confidently navigate today’s complex media landscape. By developing engaging learning materials and an interactive video game, we aim to offer resources that are not only informative but also enjoyable and relevant to real-life challenges.

Over the past few months, the project has made significant progress. We’ve completed a narrative analysis and worked closely with a research group to explore common disinformation narratives. Our teams also came together in Madrid to film a series of educational videos – and we’ve developed the first working prototype of our game!

What’s next? In the coming months, we’ll be enhancing the prototype into a more advanced version of the game, tailored to the needs of older adults and focused on helping them recognize and respond to disinformation. Alongside this, we’ll organize a series of workshops and exhibitions to showcase the game, discuss strategies for staying safe online, explore the nature of conspiracy theories, and reflect on how AI can support critical thinking in the digital age.

Stay tuned – more updates are coming soon and if you’d like to take a quick peek behind the scenes, check out one of our recent videos.