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Inclusive Media Literacy: Engaging the Elderly Across the Visegrad Region

Join us for an online event that combines our insights and experiences from a collaborative media literacy project spanning the Czech Republic, Slovakia, Poland, and Hungary. Our project takes an audience-centred approach, emphasizing trust-building and participation to effectively address the specific needs of elderly people.

Led by our organizations – Transitions (Czechia), MEMO98 (Slovakia), The Association of Creative Initiatives “ę” (Poland), and the Center for Investigative Journalism (Hungary) – we will showcase the diverse strategies and lessons learned in promoting media literacy across different cultural and political contexts.

Through practical case studies and honest reflections, attendees will gain valuable insights into:

  • How we tailored media literacy programs to the elderly/senior audience
  • Our approaches to fostering engagement, trust, and participation among this demographic
  • How we leveraged unique local contexts and experiences for greater impact
  • Best practices for sustaining long-term Media Literacy Initiatives

To give you a taste of our approach, we’ve included a short video that showcases one of our activities, demonstrating how we engage elderly audiences.

Whether you are an educator, journalist, fact-checker, scholar, activist, or simply passionate about empowering vulnerable groups with media literacy skills, this event offers an invaluable opportunity to learn from our ground-level experiences working directly with this vital audience segment.

Join us for an enriching experience and take away actionable strategies to enhance your own media literacy efforts, particularly those targeting elderly and senior communities.

Date: June 12, 2024

Time: 2:30 PM CET

Please use this link to register for the ZOOM session.

This project was supported by the National Endowment for Democracy.