Transitions & Google Boost Senior Media Literacy in Czechia & Slovakia

We’re thrilled to announce a new collaboration between Transitions and Google in the Czech Republic and Slovakia. This joint venture will further bolster our pioneering media literacy program for seniors and the elderly, a critical initiative to empower this demographic in the digital age.

The program has already made significant strides. Now, with Google’s partnership, we look forward to reaching new heights, extending our reach to local regions, developing fresh learning resources, and engaging new trainers to widen our impact. 

We’re pleased to collaborate with our esteemed project partners Elpida in the Czech Republic and MEMO98 in Slovakia. These partnerships not only strengthen our collective efforts to improve media literacy but also provide a solid base to expand our innovative programs.

We believe that media literacy is a critical skill in today’s interconnected world, and we’re excited to bring this to even more seniors and elderly in the coming months.

For more information about our activities, please visit medialka.elpida.cz. You’ll find details on our projects, resources, and how you can get involved. Should you require further details or if you have any questions, don’t hesitate to get in touch. Please contact Jaroslav Valůch at jaroslav.valuch@tol.org.

Discover Our Media Literacy Project for Seniors

Transitions organized events for further community development around media education projects for seniors. The main activity was Barcamp, which took place on 19-20 October 2023 in Prague. Over 30 participants from 20 organizations and institutions actively participated in the two-day program, which was a mix of panel debates, workshops, and joint development of methodologies. In the Czech Republic, we prepared an unprecedented package of educational materials, which was accompanied by a campaign video. The entire concept is based on the proven “5 key questions “methodology. The five instructional videos also feature five interactive online courses, complete with additional manuals and recommendations. Landingpage offers a fun quiz, and videos and then leads to the new e-learning portal of our partner the Elpida organization. Please feel free to share this with anyone who might be interested. It was only thanks to the support of Google that we were able to create such a comprehensive concept of interrelated interactive materials after years. In Slovakia our project partner MEMO98 is working with a group of students who were identified in recent months and are educating them. We also cooperate with members of Demagog.sk (MEMO98 in cooperation with demagog.sk connects experiences from various fields and strengthens the capacities of lecturers in the field of fact verification), and a new segment of the project is cooperation with libraries and librarians. We organized one training course for lecturers as planned. It was held on 7.12.2023 with the participation of 9 individuals. The main lectures were Jaroslav Valůch, head of the Czech program, and Marek Mračka from the partner organization MEMO98. It was a key event that helped to redefine the Slovak approach, also with regard to the changing political and social context in the country.